The dog days of August have hit trailer land.
For the first time in 2014, not a single debut trailer was among the week’s 10 most-viewed coming attractions on YouTube, according to Zefr, a technology firm that compiles the numbers.
Fifty Shades of Grey No. 1 was the most-viewed trailer for the week ending Aug. 18, notching 3.6 million YouTube views. It is the second week it topped the list (the debut week was first), and it has accumulated 56.7 million total views since the trailer went online July 24.
The Theory of Everything dropped from first to second place. The trailer for the Stephen Hawking biopic notched 2.4 million views for a two-week total of 7.6 million views.
Brad Pitt's World War II tank film Furyjumped from No. 19 to No. 3 with 2.0 million views this week and 10.1 million overall.
Also of note: Expendables 3 trailer No. 1, which finished in sixth place with 1.3 million views and 15.0 million overall, was the only currently playing movie among the top 10.