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SCANS: ‘Fifty Shades of Grey’ in Entertainment Weekly Magazine

Scans: Fifty Shades of Grey en Entertainment Weekly Magazine.

SCANS
  

Transcript

Fifty Shades: How Hollywood Made You Watch

The film's trailer exploded online (thanks, Beyonce!), highlighting how social media has become the new marketing bullhorn.

When Beyonce posted a 15-second teaser trailer for Fifty Shades of Grey on her Instagram in July, fan reaction erupted right on cue, proving that pop music's reigning diva plus first-look footage of 2015's most tremulously awaited erotic drama equals a match made in viral heaven.

So by the time a full-length trailer for the film arrived on July 24-featuring stars Dakota Johnson and Jamie Dornan in various stages of seduction (and undress), backed by a slowed-down torch-song version of Queen Bey's 2003 smash "Crazy in Love"- it trended worldwide almost instantly, paired with a tagline from the film's Twitter feed: "The wait is over."

Not quite. Though the trailer has gotten 90 million views on YouTube, the movie doesn't hit theaters until Feb14, 2015. But this kind of sustained marketing foreplay underscores a strategy increasingly employed by Hollywood. While teaser trailers are nothing new, a plug from Beyonce is. A star like her can focus attentin in our Age of Distraction and spread the word to millions of fans in mere seconds - fans who then share it with their friends just as fast. Studios have learned how to use our social-media culture to their advantage to generate fevered buildup to their potential blockbusters, sometimes even a year or more in advance of the actual film.

Exhibit A: Christopher Nolan's Interstellar will be released on Nov. 7, but late last year a cryptic teaser, which mainly showcases a string of historical vignettes and a rueful voice-over from Matthew McConaughey began ratcheting up anticipation. Then in May, when a second promo clip with more than two minutes of actual footage from the movie started circulating - while still maintaining the plot's shroud of mystery - it was parsed with Da Vinci Code-like fervor by online pundits, perpetuating word-of-mouth buzz.

Meanwhile, a pair of teaser videos put out earlier this summer for The Hunger Games: Mockingjay - Part 1 use slick political-propaganda "addresses" featuring Donald Sutherland in his role as President Snow, footage that will not appear in the Nov. 21 sequel. The first conventional Mockingjay trailer finally "premiered" at San Diego Comic-Con on July 25 courtesy of a branding tie-in with Samsung, which presented the clip to convertioneers on the tech company's latest tablet.

According to veteran movie-marketing strategist, the current teaser-trailer arms race reflects Hollywood's bid to break through to millennials where they already are: the fragmentary world of Twitter, Instagram, etc.

"Hollywood is simply co-opting the way young people communicate with themselves while also so-opting the people the public responds to," he says. "You hire Beyonce to do a song and have her tell people about a movie? It's the studios' attempt to remove the corporate onus. It's them saying, 'Let's let this be a groundswell from someone who's got cred.'" Crazy in cred, even.

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Rita Ora talks about Jamie & "Fifty Shades of Grey"

Rita Ora habla de Jamie & "Fifty Shades of Grey".

Mentions Jamie at 01:45 - Meciona a Jamie en el 01:45.


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New/Old Picture of Jamie on "’Fifty Shades of Grey" Set – February 2014


Via | Via | Via

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New HQ Stills from "Fifty Shades of Grey"

 
  

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NEW Pictures Behind The Scenes from ‘Fifty Shades of Grey’

Nuevas Fotos BTS de "Fifty Shades of Grey".

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‘Fifty Shades of Grey’ BTS and Jamie and Dakota’s Set Interview

Youtube Version

Another part of the Interview


Original Video

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SCREECAPS LINK GALLERY HERE - Thanks to JDornanLife.


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New Interview with Jamie & Dakota with M6 for "Fifty Shades of Grey"

Nueva Entrevista con Jamie & Dakota en French TV por "Fifty Shades of Grey".


Jamie: We obviously wish that the fans of the books will be fans of the movie as well.
Dakota: I think they will like it.
Jamie: We tried to be close to the characters in the book. And we created the characters how the fans wanted them to be.
Dakota: Both of these people have shortcomings, and…
Jamie: And failures...
Dakota: …and secrets.

Jamie: Nosotros, obviamente, queremos que los fans de los libros serán fans de la película también. 
Dakota: Creo que les va a gustar. 
Jamie: Tratamos de estar cerca de los personajes en el libro. Y hemos creado los personajes cómo los fans querían que fueran.
Dakota: Ambas personas tienen defectos, y ... 
Jamie: Y  fracasos ... 
Dakota: ... y secretos.

TraducciónJamieDornanFans

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"Fifty Shades of Grey" Official Trailer!

Trailer Oficial de "Fifty Shades of Grey".

Youtube

Subtitulado

Original
Screencaps - Thanks to JDornanLife :)
 


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First Radio Spot from ‘Fifty Shades of Grey’

Primero Radio Spot de "Fifty Shades of Grey".


Download the audio file HERE
Descarga el audio AQUÍ