Would you be interested in participating in a study regarding the upcoming movie for Fifty Shades of Grey? I find the casting of the main characters and fan made trailers interesting to study, because these parameters might reflect upon the expectations generated towards the movie. Furthermore, there are yet no studies on the topic, which is why I, a Danish researcher from Aarhus University, would like to contribute with new knowledge to the field. I guarantee that your answers will be treated confidentially – you will be 100 % anonymous. Your response is voluntary of course, but I hope that you will take 10 minutes of your time to answer, as it is very important to me to get as many answers as possible. Some of you probably have great expectations towards the movie while others doesn’t – I’d like to hear from you no matter what.